Lead the transformation of one of Norway’s most iconic destinations

Hamn i Senja is entering a defining new phase. As the first of several Sport Impact Norco’s Nordic basecamps network, Hamn i Senja is being repositioned as a premium adventure basecamp in Northern Norway -- rooted in nature, Nordic culture, outstanding hospitality, and unparalleled adventure and activity offerings.

We are now seeking a General Manager (GM) with a strong background in hotel and resort operations, capable of leading a comprehensive operational, cultural, and commercial transformation in close partnership with an engaged Board and owners.

This is both a operational and strategic role. It is a change leadership through operational excellence role.

The Role -- purpose and scope

As General Manager, you are the overall leader of Hamn i Senja and fully accountable for:

• Operational excellence across accommodation, F&B, activities and guest experience

• Financial performance, cost control and profitability

• Leading the repositioning into a Premium Adventure Basecamp

• Building culture, competence and leadership depth in the organisation

You will work closely with the Board on strategy, transformation priorities and long‑term development, while maintaining strong hands‑on leadership in daily operations.

Key Responsibilities

• Lead the implementation of our quality standards at Hamn i Senja

• Translate the Premium Adventure concept into concrete products, services, rituals, and guest journeys

• Drive cultural change from traditional hotel operations to a modern, experience‑led basecamp mindset

Operational excellence

• Build smooth, predictable, and safe operations year‑round

• Develop strong collaboration between accommodation, F&B, and activity teams

• Financial management and performance

• Full P&L responsibility with KPI and forecast reporting

• Strong cost control, forecasting, budgeting, and cash‑flow management

• Improve operational efficiency without compromising guest experience

People, leadership, and culture

• Build and lead a strong management team

• Develop a high‑performance, values‑driven culture aligned with Sport Impact and “Hamn‑family” values

• Ensure clear structures, accountability, and leadership presence across the organisation

Product, experience, and F&B development

• Further develop Hamn i Senja’s adventure portfolio (signature adventures, daily activities, micro‑moments)

• Ensure food & beverage reflects “taste of place” -- local, seasonal, story‑driven Nordic cuisine together with our F&B Manager

Sustainability and community

• Ensure compliance with sustainability and regenerative commitments

• Actively engage with local communities, suppliers and partners

• Make Hamn i Senja a positive contributor to nature, culture and local economy

Reporting and governance

• Reports to: Board of Directors, Senja Hospitality Holding AS

• Works closely with: Owners, Board and CEO - Sport Impact Norco

Candidate Profile

Experience and background

• Proven General Manager / senior leadership experience from hotel, resort or destination‑based hospitality

• Strong operational background -- understands the reality of running a complex, year‑round operation

• Experience from nature‑based tourism, adventure travel or premium hospitality is an advantage

• Formal education is an advantage but may be compensated by relevant leadership experience.

Leadership style and personal qualities

• Trustworthy leader with strong execution power

• Hands‑on, visible and present -- leads by example

• Strong people leader who builds motivation, ownership and pride

• Commercially minded, yet deeply guest‑ and quality‑oriented

• Genuinely passionate about nature, outdoor life and place‑based experiences

Language

• Fluent English (spoken and written) -- working language

• Scandinavian language skills are an advantage, but no prerequisite

Why Join Hamn i Senja Now?

• Lead one of Norway’s most exciting destinations on a repositioning journey

• Be part of building the “Flagship of Arctic Adventures”

• Work with engaged staff, owners and an ambitious, competent Board

• Shape a destination with real impact -- for guests, employees, community and nature

Practical information

Location: Hamn i Senja, Norway

Start date: As soon as possible / by agreement

Compensation: Competitive, based on experience