Hamn i Senja is entering a defining new phase. As the first of several Sport Impact Norco’s Nordic basecamps network, Hamn i Senja is being repositioned as a premium adventure basecamp in Northern Norway -- rooted in nature, Nordic culture, outstanding hospitality, and unparalleled adventure and activity offerings.

We are now seeking a General Manager (GM) with a strong background in hotel and resort operations, capable of leading a comprehensive operational, cultural, and commercial transformation in close partnership with an engaged Board and owners.

This is both a operational and strategic role. It is a change leadership through operational excellence role.

The Role -- purpose and scope

As General Manager, you are the overall leader of Hamn i Senja and fully accountable for:

Operational excellence across accommodation, F&B, activities and guest experience
Financial performance, cost control and profitability
Leading the repositioning into a Premium Adventure Basecamp
Building culture, competence and leadership depth in the organisation
Translating the vision, quality standards and Premium Adventure definition into daily operations

You will work closely with the Board on strategy, transformation priorities and long‑term development, while maintaining strong hands‑on leadership in daily operations.

Key Responsibilities

Transformation and repositioning leadership
Lead the implementation of our quality standards at Hamn i Senja
Translate the Premium Adventure concept into concrete products, services, rituals, and guest journeys
Drive cultural change from traditional hotel operations to a modern, experience‑led basecamp mindset
Act as a role model for host culture, storytelling, sustainability, and nature‑first thinking

Operational excellence

Ensure high and consistent quality across all departments: rooms, F&B, activities, service, and maintenance
Build smooth, predictable, and safe operations year‑round
Develop strong collaboration between accommodation, F&B, and activity teams
Ensure guest flow, logistics, and experiences feel seamless and personal
Financial management and performance
Full P&L responsibility with KPI and forecast reporting
Strong cost control, forecasting, budgeting, and cash‑flow management
Improve operational efficiency without compromising guest experience
Drive sustainable revenue growth through pricing, packaging, activities, and F&B

People, leadership, and culture

Build and lead a strong management team
Develop a high‑performance, values‑driven culture aligned with Sport Impact and “Hamn‑family” values
Recruit, develop, and retain talent in a competitive labour market
Ensure clear structures, accountability, and leadership presence across the organisation

Product, experience, and F&B development

Further develop Hamn i Senja’s adventure portfolio (signature adventures, daily activities, micro‑moments)
Ensure food & beverage reflects “taste of place” -- local, seasonal, story‑driven Nordic cuisine
Work actively with chefs, guides and hosts to elevate storytelling and guest engagement

Sustainability and community

Ensure compliance with sustainability and regenerative commitments
Actively engage with local communities, suppliers and partners
Make Hamn i Senja a positive contributor to nature, culture and local economy

Reporting and governance

Reports to: Board of Directors, Senja Hospitality Holding AS
Works closely with: Owners, Board and CEO - Sport Impact Norco

Candidate Profile

Experience and background

Proven General Manager / senior leadership experience from hotel, resort or destination‑based hospitality
Strong operational background -- understands the reality of running a complex, year‑round operation
Documented financial and commercial results
Experience leading change, transformation or repositioning processes
Experience from nature‑based tourism, adventure travel or premium hospitality is a strong advantage
Formal education is an advantage but may be compensated by relevant leadership experience.

Leadership style and personal qualities

Trustworthy leader with strong execution power
Hands‑on, visible and present -- leads by example
Strong people leader who builds motivation, ownership and pride
Commercially minded, yet deeply guest‑ and quality‑oriented
Structured, resilient and comfortable with complexity and seasonality
Genuinely passionate about nature, outdoor life and place‑based experiences

Language

Fluent English (spoken and written) -- working language
Scandinavian language skills are an advantage, but no prerequisite

Why Join Hamn i Senja Now?

Lead one of Norway’s most exciting destinations on a repositioning journey
Be part of building the “Flagship of Arctic Adventures”
Work with engaged staff, owners and an ambitious, competent Board
Shape a destination with real impact -- for guests, employees, community and nature

Practical information

Location: Hamn i Senja, Norway

Start date: As soon as possible / by agreement

Compensation: Competitive, based on experience

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