RETENTION MANAGER (temp)

As the Retention Manager for Europe, you will be responsible for developing and executing strategies to enhance customer retention and loyalty across various European markets and channels, including email and SMS. Using CRM techniques, the role will work to increase customer Lifetime Value in European markets through increasing shopper frequency and life time value, building affinity with the Helly Hansen brand. The role will also help grow our 1st party database to support future acquisition.

Key responsibilities

Develop and implement retention strategies that drive increased European customer loyalty
Develop and execute CRM campaigns covering channels including email and SMS to increase customer conversion, retention and engagement
Evaluate campaign performance and optimise future campaign strategies accordingly
Monitor key performance metrics (open rate, CPC, CTR, CAC and retention rate)
Provide regular reporting that communicates performance and highlights future growth opportunities
Analyse customer data to identify and build key customer segments and audiences
Implement AB testing to continually improve performance tactics and messaging
Partner with the Retention Manager, North America to share plans and learnings
Collaborate with E-commerce, marketing and brand teams to deliver a standout customer experience
Develop and execute an email and SMS communications calendar
Develop stand out creative that drives performance and delivers the Helly Hansen brand experience
Grow our 1st party customer database to build a healthy prospect pipeline
Manage email and SMS database health, continually monitoring data hygiene and re-engagement
Manage 3rd party agencies from brief to execution for project and consultation work
Stay up to date with best practices and industry standards related to database marketing
Ensure brand consistency with global creative, performance digital, and development teams

Organizational structure

This position is a full-time temporary employment at our Oslo Headquarters

Duration: 12-month contract

Reports to: Senior Manager, Retention and Loyalty

What we are looking for

Passion for the outdoors, skiing, and/or sailing
3-5 years of experience within CRM & Email Marketing
Bachelor’s degree or equivalent experience in retail, strategy, operations, or related field.
You have technical experience with CRM tools and analytics such as Braze, Salesforce and Google Analytics (or similar)
Demonstrated success in leadership
Excellent communication, organizational and project management skills. A self-starter with the ability to work between teams and functions with high autonomy
Fluency in written and spoken English is mandatory. Skills in Norwegian, Swedish, German, French, Italian, and/or Spanish are a strong bonus

Work Environment

Ability to thrive in a lean, high growth environment
Ability to work well across functions, diverse communities, and different time zones
Travel Requirements: Ability to travel, including potential international travel

We offer

A culture that rewards excellence in an exciting phase of growth and new opportunities
An ambitious, dynamic, creative, and international environment
Discounts on great gear
Competitive compensation and benefits, and an active environment with passion for sports

Any questions can be directed to khorsle at hellyhansen.com

Application is ONLY accepted in portal (Due to personal data protection rules) and not later than 9 November 2025.

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