Norwegian Copywriter

Norwegian Copywriter -- Global Brand & Creative

For over 130 years, Hurtigruten has sailed the Norwegian coast -- connecting communities, carrying locals and welcoming travellers from around the world.

We are rooted in Norway. Our stories come from its coastline, its landscapes and the people who live here. As we sharpen our communications in the Norwegian and Nordic markets, we are looking for a Norwegian copywriter to help us tell those stories with authenticity and flair.

This is a midweight copywriting role based in Oslo, working 50% with our global content team and 50% supporting the Nordic. Hurtigruten is a Norwegian company with a global audience. While our stories originate from Norway, much of our marketing is developed in English to reach international travellers. As Copywriter for our Norwegian market, you will help to bridge that balance, ensuring our global campaigns and website content feel natural, relevant and compelling for the Nordic market as well as writing original content in Norwegian. This is not just translation -- it is localisation, adaptation and cultural fluency.

You will also act as our in-house Norwegian voice -- sense-checking language, shaping stories and identifying opportunities to spotlight people, places and perspectives from across Norway.

Key Responsibilities

Localize and adapt English copy for the Norwegian market, ensuring tone, nuance and clarity

Write original Norwegian copy for campaigns, website and CRM/email communications, ensuring clear messaging from inspiration through to conversion

Support Nordic marketing campaigns by developing copy for paid and organic social media, display, native, print and other advertising formats

Review and translate English-language content from global teams (particularly web and CRM) to ensure natural Norwegian language and cultural relevance

Proofread and quality-check Norwegian-language materials across campaigns and marketing channels

Act as a cultural advisor on Norwegian language and context for English copywriters

Contribute to Norwegian naming, translations and language work across brand initiatives and projects

Source and develop new story ideas rooted in Norway

Collaborate closely with global and Nordic marketing teams, and maintain strong alignment with PR & Communications to ensure consistent messaging and language across channels

What We’re Looking For

Native Norwegian speaker with excellent written and spoken English

Proficiency in additional languages, particularly Scandinavian or German, is a plus

Proven experience writing in a marketing or brand context

A strong portfolio demonstrating storytelling ability

Ability to adapt our tone of voice while maintaining brand consistency

Confidence working across campaigns, digital channels and editorial formats

A proactive mindset and ability to generate fresh ideas

Nice to Have

Background in journalism, PR or editorial writing

An existing network of contacts in Norway

Interest in travel, culture or coastal life

Why Join Us?

You will be part of an iconic Norwegian brand with global reach, working in a collaborative and creative environment. This is an opportunity to shape how Hurtigruten speaks to Norwegian audiences -- and to help ensure our stories remain grounded in the places we sail as we reach more audiences around the world.

Applications and CVs must be submitted in English. Applications in Norwegian or other languages will not be considered.