Some might call it a Customer Activation Manager, but really we’re looking for a Facilitator of Engagement

If is leading the charge on changing how insurance is bought, used, and understood. Building on a strong digital foundation, we have significant growth ambitions and therefore we’re looking to expand our team with more competences, future-orientated and customer obsessed people ready for a revolution.

To support winning the hearts and minds of business owners in the Nordics, we’re currently looking for a Customer Activation Manager, to join the Customer Activation Management Chapter, part of Digital Sales in business area Commercial.

About The Role
The right person will join a chapter responsible for facilitating dialogues with our customers through deep CRM expertise to support customer journey design -- ensuring all customers are correctly insured. The chapter members are all deployed in the agile transformation in the business area and support the tribes by leading & supporting acquisition strategy, tactics, planning and execution to optimize customer engagement across channels to drive opportunity realization in the market.

Your role will be to facilitate success from both acquisition and expansion efforts across all distribution channels. You will be working across the entire Commercial distribution mix, enabling both digital and physical growth efforts.

We are looking for a person to help us:

• Drive execution of strategy across channels; including promotional, automated, and segmented/customized journeys using Salesforce Marketing Cloud platform and automation tools such as Journey Builder & Personalization.

• Customer lifecycle orchestration: Designing and refining lifecycle-based engagement models

• Analyzing & application of market and customer intelligence to support omni-channel activation and lead-generation

• Win / Loss Insights on customer journeys - provide leads insights, incl. engagement optimization.

• Utilize CX reporting & insights to improve acquisition journeys and nurture efforts.

• Improve and automate the omni-channel sales processes.

• Perform sales process optimization and automation.

• Develop reporting and insights based on a clear understanding of business objectives to inform activation & acquisition efforts.

About The Team
In your new chapter you will join other Customer Activation Managers and be part of a unit that is also home to Digital Content & SEO, Digital Growth Management and well as Frontline Development Managers, all working towards the same goals of facilitating smooth, easy and convenient ways of becoming and staying correctly insured.

Besides your home chapter and unit, you will be surrounded by colleagues with different areas of expertise, such as digital marketing, business & UX design and customer communications-- all contributing to our ambitions to support growth through high quality lead generation and direct digital sales, optimizing digital journeys to increase interaction and conversion.

You can look forward to working in a truly customer-oriented and future oriented team.

Who are you?

• Experienced in working with setting up and running activity assessment and optimization efforts.

• Experienced in working in a performance-oriented environment with many deliveries and a wide list of stakeholders.

• In possession of great networking skills, an possess a positive and proactive mindset -- exposure to agile and agile ways of working will be considered a significant advantage.

• Capable of understanding, analyzing and reporting on data. Preferably with a working knowledge of journey design and execution, we use Salesforce as CRM platform. SQL skills are a plus, but willingness to learn is essential.

• An ambitious and talented individual with a keen eye for customer- & user experience and have business targets in focus.

• Thrive in an environment with many stakeholders and easily navigate a cross-functional organization.

• You are structured, and have a natural curiosity for measuring outcomes, failing fast and iterating to achieve best results.

• Working proficiency in English as well as at least one additional Nordic language.

Additional Facts And Recruitment Process
The role is Nordic. You´re based in either Oslo or Bergen (Norway).

To apply for the position: Please attach both your CV and a personal letter.

Deadline for application time: October 10. Interviews will be held continuously and position will be filled when the right candidate is found.

Main contact: Aleksi Rantanen,
Chapter Lead, Customer Activation Management , BA COMMERCIAL
+35 850 424 4221
aleksi.rantanen@if.fi