position in a modern tourism company

Digital marketing expert

Brim Explorer is redefining how people experience the ocean. We build and operate silent, electric ships that bring guests closer to nature without disturbing it. Currently we have 5 vessels operating in different destinations in Norway. Our goal is to expand our fleet over the coming years and enter new destinations in Norway.

As we continue to expand our footprint in sustainable tourism, we are looking for a passionate, creative, hands-on and data-driven digital marketing expert to join our team.

This is an operational marketing role. You will be working on tasks ranging from driving direct sales on our website to design of visuals on board and supporting our B2B sales team. You will be the one executing the strategy and tasks across all channels. We outsource only to agencies what we can not do in-house.

Key Tasks & Responsibilities

In this role, you will wear many hats. Your day-to-day will mostly be hands-on execution of tasks.

• Website & SEO: Maintain and update the website. Both written and visual content, as well as the technical performance of the website. Ensure a frictionless performance and high visibility in search and AI results.
• Performance Marketing: Manage and optimise paid campaigns across Google Ads, META, Tiktok and other platforms with clear strategies for both B2C and B2B segments.
• **Email marketing:**Build audiences and write regular newsletters to generate sales and leads for both B2C and B2C segments.
• Social Media Management: Manage the organic, UGC & influencer marketing and brand voice across all social channels
• **Physical marketing:**Manage the distribution of physical marketing material. From in-house flyers to printed ads in key strategic printed material.
• **Manage partnerships:**Collaborate with DMO's and local strategic partners to ensure visibility via key channels
• Reporting: Track KPIs and provide insights on marketing ROI to your manager.
• **Ad-hoc:**Contribute and support different departments with ad-hoc tasks that will come up.

Key Qualifications

• Experience: 3+ years of experience in a digital marketing role with proven results (experience in tourism and/or a scale up is a huge plus).
• Digital Proficiency: Expertise in Google Ads and other advertising platforms. Familiarity with GA4, GTM and SEO tools is essential.
• AI Literacy & Tooling: Experience integrating AI into your marketing workflow as well as on how AI will influence how people research & travel and its influence on the marketing strategy
• Visual Eye: You understand how to visually bring across a message and what makes people stop scrolling. Ability to design is a bonus.
• Communication: Fluent in Norwegian & English (written and verbal).
• Mindset: Proactive, self-driven, and comfortable working in a fast-paced environment where priorities can shift quickly.
• **Analytical skills:**You are able to identify area's of improvement based on the performance of our marketing KPI's and goals and create concrete recommendations based on the data.

Who are you?

• Result-driven and focussed on achieving clear objectives
• Creative and able to convey a marketing & brand message concisely
• Independent, proactive and enjoy taking ownership
• A team player focused on accomplishing common goals and ambitious to help an exciting adventure grow
• Forward-thinking and have an eye for detail
• Organized, positive and solution-oriented
• Able to thrive in a dynamic environment
• Passionate about marketing and tourism

Why Join Brim Explorer?

Brim Explorer is a modern tourism company offering silent, sustainable tours & activities. We are a small international team spread between Oslo and Tromsø. We are driven by excellence and have an informal hard-working atmosphere. Working in the tourism industry brings many benefits, but requires flexibility with seasons.

• Purpose: Work for a company that is creating passion for the ocean by actively developing zero emission experiences and technology solutions for the maritime industry
• Opportunity: Get autonomy and real impact on the marketing activities that make a difference
• Environment: A flat structure with a passionate, international team