Viking Footwear is looking for a CRM Manager

At Viking Footwear, we are driven by innovation, quality, and a deep connection to our consumers. With over a century of experience in crafting footwear, we inspire people to explore the outdoors every day.

We are looking for a results-driven and creative CRM Manager to take ownership of Viking’s customer communication and data-driven marketing initiatives. In this role, you will plan, execute, and continuously optimize CRM activities that strengthen customer relationships, support lead generation, and drive long-term engagement and retention. The position combines strategic thinking with hands-on content development and performance analysis.

This is a 100% role in Viking’s HQ in Oslo, and reports to the Head of eCommerce.

Key Responsibility Areas:

• **CRM and email campaigns:**Planning, developing, and executing end-to-end CRM and email marketing campaigns.

• Email marketing calendar: Schedule newsletters in collaboration with Marketing and eCom, ensuring campaigns are delivered on time and aligned with commercial priorities.

• Analytics and testing: Tracking, testing, and analyzing campaign performance and optimizing based on insights.

• Lead Generation: Drive lead gen campaigns to expand the customer database and loyalty segment.

• Marketing Automation: Identify trigger points in the user journey and set up automated flows to convert new customers or re-engage existing customers.

• Database management: Managing customer databases and maintaining data hygiene and list quality.

• Creative briefing: Briefing Marketing on graphics and copy required for upcoming email campaigns/automation flows in a timely manner.

Main Tasks:

• Planning and execution of all email content, including newsletters, promotions, lead generation, onboarding flows, transactional emails, and reactivation initiatives.

• Building and maintaining audience segmentation based on customer behavior, demographics, and engagement to enable relevant and personalized communication.

• Collaborating with marketing, product, and digital teams to produce high-quality, engaging email content and visual assets.

• Tracking, testing, analyzing, and reporting on campaign performance (e.g. open rates, click-through rates, conversions), and continuously optimizing based on insights.

• Ensuring all CRM activities follow applicable regulations and best practices, including GDPR.

• Managing customer databases and maintaining strong data hygiene and list quality.

• Maintaining structure, design consistency, and organization of email templates, ensuring all communications follow Viking’s tone of voice and brand guidelines across both marketing and transactional emails.

• Ensuring seamless integrations with the ESP to support data accuracy, reporting, and insights.

• Collaborating cross-functionally to further develop and enhance Viking’s loyalty program and customer value proposition.

About You

We believe you bring a mix of analytical skills, creativity, and a strong customer-centric mindset. Ideally, you have:

• A Bachelor’s degree in Marketing, Communications, or a related field.

• At least 3 years of experience working with CRM, email marketing, or digital marketing.

• Hands-on experience with CRM or email marketing platforms such as Klaviyo, Voyado, Braze, HubSpot, or Salesforce Marketing Cloud.

• A solid understanding of CRM and email performance metrics, as well as experience using analytics and reporting tools.

• Basic knowledge of HTML/CSS for email (considered an advantage).

• Excellent organizational and project management skills, with the ability to manage multiple initiatives at once.

• A proactive, independent working style and a proven ability to take ownership.

• Experience with customer journey mapping, lifecycle marketing, and marketing automation.

• Knowledge of email deliverability best practices and how emails render across devices.

• Fluency in English, and ideally a Scandinavian language.

What We Offer

• An exciting opportunity in a market leading brand during a phase of growth and new opportunities.

• An ambitious, dynamic, and international environment.

• Discounts on great gear.

Employment type: Permanent
Location: Oslo
Application deadline: 3 March

Do you want to join our team as our new CRM Manager?
Then we’d love to hear from you.