Lead Creative Strategist

Superside is hiring a Lead Creative Strategist to shape how we turn insights into breakthrough creative work. You’ll combine strategic depth with creative leadership, guiding a team of strategists, partnering with customers, and driving measurable business impact across brand, digital, social, and web experiences. In this role, you’ll set the standard for strategic excellence at Superside: mentoring your team, evolving our approach to insight-driven creativity, and helping some of the world’s most ambitious brands make work that matters.

What You'll Do

• Lead and mentor a small team of Creative Strategists, providing direction, feedback, and growth opportunities.

• Oversee strategic development across multiple projects, ensuring clarity, quality, and creative consistency.

• Craft digital-first strategies for campaigns across social, web, display, newsletters, and emerging formats.

• Partner with Creative Leads, Designers, and Copywriters to turn insights into compelling creative concepts.

• Build trusted relationships with customers, uncovering challenges and turning them into strategic opportunities.

• Champion AI in the creative process, from research and insights to ideation, concept testing, and optimization.

• Identify and integrate AI tools and workflows that enhance the speed, quality, and scalability of strategy work.

• Leverage data and research to uncover audience, category, and competitive insights that fuel creative effectiveness.

• Collaborate with Sales and Account teams to expand strategic offerings and drive account growth.

• Contribute to the evolution of Superside’s Strategy discipline, defining best practices, frameworks, and future focus areas.

What You'll Need To Succeed

• 6+ years in strategy roles within creative, advertising, or digital agencies, including experience leading or mentoring small teams.

• Deep understanding of digital ecosystems, creative effectiveness, and platform storytelling.

• Proven ability to turn complex problems into clear, actionable strategies and creative briefs.

• Confident communicator and storyteller, skilled at presenting to senior clients and internal leaders.

• Data-informed thinker who blends analytical rigor with creative intuition.

• Organized and adaptable, able to manage multiple workstreams in a fast-paced, distributed environment.

• Entrepreneurial mindset: proactive, resourceful, and comfortable challenging convention to improve outcomes.

• Enthusiasm for innovation, emerging technologies, and the evolving intersection of AI, creativity, and strategy.