Digital Traffic Manager

We have an interesting position -- could you be the one we are looking for?

Do you have strong Digital Marketing background and love to extract value out of data to optimize digital marketing performance? Do you have good collaboration skills to align and build plans with internal stakeholders and translate these to solid roadmaps with our digital agency? Then this job is a perfect match, as you will enjoy putting your skills into practice working with great colleagues in the digital marketing team as well as with other important stakeholders.

Main task and responsibilities

As a Digital Traffic Manager you will be responsible for planning, developing, and managing the company's overall traffic and acquisition strategy for the Nordics in close co-operation with the agency and the sales managers.

The tasks will include, but not be limited to the following:

·Responsible and owner of all our traffic sources externally and landing pages.

·Extract value out of data, and proactively fetch information from various sources and analyzes in co-operation with the digital analyst for better understanding on how our digital platforms and traffic sources perform

·Responsible for coordinating and jointly with other stakeholder’s plan, develop, implement and manage the company's overall SEM, SEO and Programmatic marketing activities.

·Own the overall SEO strategy for the Nordics and make sure to optimize all our websites in order to achieve higher search engine rankings. This is done in co-operation with our content and web development teams while the external agency partner supports us with the up-to-date practicalities.

·Solid foundational understanding of media concepts, terminology, and bid-based buying models.

·Must have experience with media strategy/buying and campaign management.

·Experience working with conversion tracking and digital reporting tools (GA4) is required.

·Experience and understanding of paid social, programmatic, and SEM buying platforms (demand side platforms) is required.

·Self-starter, highly motivated, teamplayer, excellent communicator, and able to thrive in a fast-paced environment.

·Strong analytics skills are a must.

·Strong project management / co-ordination skills are a must.

·Experience or knowledge about html and Javascript. Languages / SEO & CRO is an advantage.

Preferred Experience & Education

·4+ years of experience in relevant field (digital media buying, performance media/marketing, direct response).

·Digital media agency experience strongly preferred

·Experience with and understanding of the Google marketing stack

·Experience in quantifying marketing impact including SEO performance

·Bachelor/Master degree is preferred but relevant experience can be just as good

We offer

·An opportunity to work in a large, high-performing international company, in a dynamic environment that is constantly changing

·A corporate culture that is professional and dynamic, yet informal. Bureaucracy is kept to a minimum, as we expect our skilled employees to make long lasting and impactful decisions to shape our future

·Highly competent, dedicated, and friendly co-workers with strong collaboration across the Nordics

We perform background checks on all relevant candidates. For positions that require authorization and/or confirmation of suitability, a police certificate of good conduct and credit check must be presented. Background check is carried out with prior consent from the candidate.