The Role of Global Marketing Manager, Workwear (temporary)

Drive global growth and visibility of the Workwear category by developing and executing integrated marketing strategies. You’ll own trade campaigns, build cross-functional partnerships, and ensure the category has a strong voice in the global brand.

Main tasks

• Build and lead the Workwear global marketing plan
• Deliver high-impact trade campaigns and seasonal toolkits
• Align Product and Marketing messaging to drive sell-through
• Lead campaign initiatives, POS, and social media content
• Represent Workwear across Helly Hansen global marketing
• Manage campaigns on-time, on-brand, and on-budget

Cross-Functional Partners

• Workwear Product Team
• Regional Marketing Leads
• Global & Regional Sales
• Digital & E-Commerce
• Brand & Retail Marketing

Key responsibilities

Global Marketing Strategy:

• Develop and implement global workwear marketing strategies aligned with business objectives, seasonal calendars, and brand DNA.
• Define go-to-market priorities and ensure consistent messaging across all channels and regions.

Integrated Campaigns:

• Lead product campaign calendar. Create and execute campaigns for key product launches.
• Coordinate internal and external partners to deliver aligned, timely assets across paid, earned, owned, and trade channels.

Brand Development:

• Chamipon a unified global brand voice rooted in purpose, functionality, and pride of trade.
• Help localize messaging to resonate with regional markets while maintaining global consistency.

Retail & Trade Marketing:

• Drive global marketing support for wholesale partners, distributors, and retail networks (B2B and B2C).
• Develop POS, campaign toolkits, sell-in materials and promotional assets tailored for each channel tier.

Digital & Content Marketing:

• Plan and align social media and e-commerce content, coordinating with Digital and E-com teams. Build a content calendar.
• Suppoert digital channels including web, social, CRM and performance marketing. Build a content calendar.

Product & Category Launches:

• Collaborate with Product, Sales and Regional Marketing to ensure launches are supported by impactful storytelling and robust marketing plans.
• Develop clear marketing briefs that highlight value propositions and end-user benefits.

Partnerships & Spnsorships:

• Identify and activate strategic partnerships with trade influencers, workwear ambassadors, and B2B media alongside Regional Marketing & Sales teams.
• Drive Workwear-specific partnerships, ambassador programs, and trade shows. Leverage trade expos for brand awareness and lead gen.

Analytics & Reporting:

• Define KPIs and report regularly on campaign effectiveness, brand health, and sales lift.
• Use data to refine plans, increase efficiency, and support budget reallocation.

Budget Management:

Own and manage the global marketing budget, ensuring maximum impact per dollar across channels and regions.

Collaboration & Communication:

• Partner cross-functionally with Product, Sales, E-commerce, Creative, and Regional Marketing teams.
• Present plans and results to stakeholders.

Skills & experience

• 6--8 years in omni-channel marketing roles, with at least 2--3 years in a global or multi-region function
• Background in performance workwear, safety apparel, footwear or performance technical sports gear is preferred
• Education: Business degree BA or BS degree in Business, Marketing or related field (master’s degree is preferred)
• Track record of building integrated marketing campaigns that drive sell-through, brand engagement, and trade adoption
• Analytical, strategic, and problem-solving skills
• Strong execution and leadership in cross-functional settings
• Passion for the trades and performance product
• Excellent communication and project management skills; ability to pivot between strategy and execution
• Collaborative mindset with comfort working across time zones and cross-cultural teams
• English fluent; second language a plus
• Passion for craftsmanship, trades, or technical product categories is a strong advantage

Travel: 20--30% (market visits, trade shows and distributors events)

The role is located in Oslo - Global HQ and is temporary employment (up tp 12 months)

Application is ONLY accepted in the portal and not later than 18th of May 2025.

Any questions can be directed to: khorsle at hellyhansen.com