Digital Marketing & CRM Specialist

We're looking for a Digital Marketing & CRM Specialist who can do two things exceptionally well: drive demand through paid media (Google, Meta, LinkedIn) that efficiently converts prospects into leads, and build operational excellence through HubSpot mastery, marketing automation, and data-driven optimization.

This is a hands-on, execution role where you build campaigns, optimize funnels, clean data, create workflows, and report on performance. You'll be given clear strategic direction from our Head of Marketing, and your job is to make it happen with technical excellence.

Manage paid advertising campaigns across Google Ads, Meta/Instagram, and LinkedIn, deciding how to allocate, when to scale, and when to cut.

Own HubSpot CRM as the expert, administrator, and architect — organising leads, implementing lead scoring, creating lifecycle stages, and building automated nurture workflows.

Build and optimize landing pages, email campaigns, forms, and conversion points across the website to improve performance.

Track everything — campaign performance, channel attribution, conversion rates, and funnel metrics. Build dashboards for monthly and quarterly reporting.

Coordinate with our SEO agency to implement technical recommendations and grow organic traffic.

Test, measure, optimize — continuous A/B testing of ads, landing pages, emails, and forms to improve ROAS and conversion rates.

✅ 3+ years performance marketing or marketing operations - you've managed significant ad budgets and delivered results.

✅ HubSpot expertise - certified, deep knowledge of automation, workflows, and CRM.

✅ Proven paid ads experience - specifically Google Ads and Meta, with portfolio showing campaigns you've managed and results achieved.

✅ Analytical and data-driven - comfortable with spreadsheets, dashboards, attribution modeling, A/B testing.

✅ Hands-on executor - you build campaigns, write ad copy (short-form), create landing pages, set up workflows yourself.

✅ Process-oriented - you create systems, document processes, and build for scale.

B2B experience - longer sales cycles, higher consideration purchases. SEO knowledge and CRO/landing page optimization experience SQL or advanced analytics skills (BigQuery, data warehousing) Coffee industry knowledge (helpful but not required )

📊 Data-driven optimizer You make decisions based on performance metrics. You enjoy dashboards, testing, and continuous improvement.

🔧 Hands-on builder You're comfortable executing in tools daily: building campaigns, creating workflows, setting up tracking, and optimizing performance.

⚡ Speed + iteration mindset You test fast, learn quickly, and iterate. Done is better than perfect, but you still maintain high-quality standards.

🎯 Results-focused executor You care about leads, conversion rates, and revenue.

• Join a company redefining coffee roasting technology, trusted by 1,000+ roasters in 70+ countries.

• Help shape a brand that’s scaling from 70M NOK to 120M NOK in 2026.

• Be part of a small, passionate team (20+ people) where your work has a visible global impact.

• Enjoy flexible work arrangements, professional growth opportunities, and travel to coffee events.

• Opportunity to participate in ROEST’s Employee Share Options Program (ESOP).

Please complete the form, answer the questions, and submit your CV. 

Apply by 30th November 2025

Position start: December - January 2026

Location: Oslo, Norway (Hybrid)

Department: Marketing

Reports To: Head of Marketing

Employment Type: Full-time

Start Date: January 2026