Marketing Acquisition Director - Verisure Norway
About the job
Verisure is seeking a talented, innovative, passionate Marketing Director to report into the Managing Director of Norway . This is a fantastic moment to join a Winning Team and onboard our growth journey where the Marketing Director will play an instrumental role in delivering on the overarching strategic ambition of the Norwegian organization.
This is a critical and strategic MT position, the role will be expected to impact quickly and develop as the business grows . The position has full responsibility for all the new customers acquisition activities, such as lead generation, both push and pull marketing , media planning, digital engagement, strategic brand building and reputation and public relations (in close cooperation with Group CMO and cluster peers). In the role you will also be responsible for our inhouse Marketing Contact Center.
If you share our passion for analytics & insights, high performance, KPI`s and tracking, powerful and cost-efficient marketing, this is your place.
The company's success depends on its people and it invests in them every day. Working with Verisure is being part of an industry leading world-class company that has a strong entrepreneurial spirit.
Responsibilities
The Marketing Director will be managing a high performance team of more than 15 employees, consisting of a dedicated team of Marketing specialists, commercial leaders and Marketing Contact Center Agents.
The key priorities will be to lift the marketing performance and sales of the Norwegian organization to new levels of excellence, specified as follows:
Priorities will include:
- Lead and sales generation :
- Significantly step up lead generation through push as well as pull digital channels, including developing new sales and/or lead generation channels
- Leverage systematic and fast paced "test and trial" approach to optimize conversion in all steps across the customer funnel, end to end
- Execute a best-in-class Contact Center by improving processes, systems, skills, scripts, KPIs, dashboards, incentives, etc to deliver high quality booking and optimize the Relative Market Share
- Implement a structured and integrated marketing planning approach including all offer messages, campaigns, product launches, ATL and BTL activities
- Increase brand awareness and preference for the Verisure brand in the Norwegian market by leveraging strategic brand building skills and intelligent media spend allocation.
- Own competitive and market surveillance
- Alliances:
- Analyzing alliance opportunities and structurally address these through tailormade propositions and long-term relationships.
- Team Building
- Build & inspire a world-class Marketing team that is lean, yet effective. Be part of the Company Marketing horizontal networks to continue building overall company marketing capability, share & re-apply best practices into the Norwegian market for fast transfer.
Location
- Verisure Norway offices in Oslo (Drammensveien 211)
- Easy access with public transport and secured bike-parking
- Free in-house gym 24h 24/7
Reports and organization structure
- Direct reporting line into the Managing Director Norway
- A team of more than 15 reports (including Marketing Contact Center)
Candidate profile Experiences and Qualifications We see this role as critical for the achievement of Verisure's growth and organizational transformation goals.
We are looking for a high potential / top performer individual, highly independent, practical, extremely ambitious and hungry for strong results . The candidate should have not only strong performance, but huge potential to continue growing with the business and the Company.
- A proven track record in growth creation through marketing and sales , and experience in the full marketing mix with strong focus on online and direct response marketing as well as performance management.
- At least 7-10 years of cumulative post-University experience (pre-/post-MBA, depending on the overall experience)
- Previous formal leadership experience, people and process skills with a strong track record of creating results through others via coaching, motivation, inspiration and support.
- Significant experience in multi-national and multi-cultural environment
- Fluency in Norwegian and English
Competencies 1. Analytical pragmatic, independent & creative thinker balanced with operational "do-er"
- Independent, proactive, commercially savvy, gets the big picture and translates that into impact quickly
- Can operate at the strategic, big picture, corporate level but is also operational with a "hands on" attitude
- Strong strategic thinking/planning skills and experience, with a proven track record of executing high-impact, communications programs.
2. World-Class Marketing professional, with ability to balance strategic & operational needs, collaborative and externally in touch
- Excellent written and verbal communications skills.
- Strong business and financial acumen and the ability to strategically interface with and influence key stakeholders, particularly at the executive level.
- Ability to operate collaboratively in a matrixed team environment.
- Strong influencing and negotiating skills with the ability to motivate and build high-performance, cross-functional teams.
- Embraces outside in thinking, puts consumer needs at the center
- Proven ability to easily, naturally develop great relationship across the organization.
3. Listens effectively, understand situations quickly, organizes ideas, plans to action & delivers results
4. Energy contributor, flexible, role models company values, manages and develops his/her team and others
- Energy contributor, entrepreneurial spirit of creating ideas, role models professionalism and company values
- Easy going from outside, tenacious from inside, uses multiple levers and styles to get results
- Ambitious in goal setting and career, wants to grow and is curious by nature
- Attracts, manages and develops great Marketing skills in his/her own team as well as beyond
Strong fit with our Company DNA
- Passionate in Everything We Do: Our people have a sense of energy that is unmistakable, one that drives us to delight our customers and focus on creating impact quickly.
- Committed to Making a Difference: When we say we will do something; we deliver with excellence. We are accountable, focused and operate with discipline.
- Always Innovating: We believe that Innovation can be big or small; it's a continuous state of mind that inspires us to think differently and always make things better. We are risk takers and we learn continuously.
- Winning as a Team: Our people know that by leveraging one another's strengths, investing in and developing our team's capability and by collaborating well, we will win.
- With Trust & Responsibility: Operating with integrity is core to our success. We are humble, honest and value deep mastery and expertise. We do the right thing, always.